Absolutely buzzing to talk about this! The choice of Kourtney Kardashian as a sustainable ambassador for Boohoo is a fantastic case study. Why? Because even amidst any controversy or debate, Boohoo’s loyal followers won’t just walk away; they’ll continue shopping.

See, Kourtney Kardashian isn’t just any celebrity; she’s a figure that Boohoo’s core customer already vibes with. This subconscious association is absolute gold when it comes to brand recall. She’s like that familiar tune you can’t help but hum along to.

Because Kourtney is already a household name, the ‘getting to know each other’ phase between her and Boohoo will be super short. It’s like they’ve skipped the first date awkwardness and gone straight to Netflix and chill.

Now, let’s be real. Does Kourtney make Boohoo’s clothes any more fabulous? Probably not. But what she does bring to the table is her power to keep Boohoo on the digital map. And hey, if you’re an investor, that’s the kind of magic you want to see.

As someone who stands firmly behind conscious marketing, I reckon it’s vital that our strategies for brand growth remain transparent and ethical. I mean, who says making money can’t be a win-win for everyone involved?

I’m going to delve deep into this in an upcoming lecture all about sparking and sustaining brand desire. If you’re looking to up your branding game, don’t miss it! Book your spot for the Creating Brand Desire lecture now.

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